« Using a Slogan to Pick Up Readers | Home | Loss of a Good Ad Director »

When NYT Publisher Met USA President

Posted on Monday, July 30, 2018 at 11:06 AM

In the news: Conflicting accounts of a July 20 meeting between New York Times publisher A. G. Sulzberger and Donald Trump.

On July 20, New York Times publisher A. G. Sulzberger was invited to meet with Donald Trump. According to Trump, they discussed "fake news" being propagated by various media outlets. Sulzberger, according to Mark Lander of the Times, responded on Sunday with a five-paragraph statement indicating that he had raised serious concerns during the meeting about the president's "'deeply troubling anti-press rhetoric.'"

Sulzberger's statement led Trump to issue a series of tweets characterizing newspapers as unpatriotic, writes Lander. He reports that Sulzberger encouraged Trump "to complain about news coverage in The Times that he viewed as unfair. But he appealed to him not to systematically attack journalists and journalism around the world." Read more about the controversy here.

Also Notable:

Data-Driven vs. Creative Ad Strategy

Publishers have long struggled to develop ad strategies that merge analytics and creativity. Ryan Derousseau of Foliomag.com sums up the dilemma thusly: "There's a philosophical battle within the advertising space. For some, data and analytic acolytes dictate where, when and how the online dollars are doled out based on the feedback of their research. Meanwhile, others still believe that creative teams should drive the concept before turning to the data to dictate placements." He focuses on current ad strategies at USA Today, Afar Media, and The Foundry. Read more here.

Bloomberg Reimagines Display Ads

Acknowledging that traditional banner ads are generally ineffective, Bloomberg is retooling its display ads. According to Lucia Moses of Digiday.com, Ad.apt, the publisher's new ad format, "takes an advertiser's basic assets like a video and headline and turns them into one of four ad variations, showcasing video, data or related Bloomberg news articles. It also tailors the ad to viewers based on their browsing history." Read more here.

New President Named at Hearst

Last week, Hearst promoted digital president Trey Young to replace soon-to-retire president David Carey. Young has led the publisher's digital efforts since 2013. Kali Hays of Women's Wear Daily reports that Carey will serve in a chairmanship role until next year and will also join Harvard University's Advanced Leadership Initiative. Read more about the transition here.

Add your comment.

« Using a Slogan to Pick Up Readers | Top | Loss of a Good Ad Director »