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The Impending GDPR Realignment

Posted on Sunday, April 29, 2018 at 1:14 PM

In the news: Advertisers and publishers are preparing for the rollout of new EU data protection legislation.

On May 25, the European Union's General Data Protection Regulation (GDPR) will take effect. The legislation assures EU citizens expanded protection of their data online, and companies across various sectors are rushing to comply by the deadline. Per the front page for Digiday.com's guide to GDPR, "the GDPR will have long-lasting effects on how all companies collect and use data to sell products or services in Europe or use it for advertising and analytics purposes."

Jessica Davies of Digiday spoke this week to advertisers about the impending legislation. Some publishers are planning a moratorium on ad spending until they can get a firm handle on the ins and outs of the GDPR. Others are unprepared and scrambling at the last minute to comply. Read the full article here.

Also Notable

Apple Launching News Subscription Service

On April 17 Bloomberg.com reported that Apple was planning to launch a news subscription service. The move comes one month after Apple purchased subscription service Texture. According to Mark Gurman and Gerry Smith of Bloomberg, "[Apple] is integrating Texture technology and the remaining employees into its Apple News team, which is building the premium service." Read more here.

Magazine Covers Still Key to Brand Success

Despite a multiyear trend of falling newsstand sales, magazine covers continue to drive brand success. In a recent Foliomag.com piece, Ryan Derousseau discusses the importance of magazine cover design in drawing audiences online. Given the sharp declines in newsstand revenue in the last several years, Derousseau writes, "the cover no longer needs to draw eyes as people walk along the street, passing their local newsstand. Instead, it has become a marketing tool that magazines use to drum up publicity for new issues and offer readers an image on social to draw them to the website or latest cover story." Read the full article here.

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