Preserving Editorial Prerogatives
Posted on Wednesday, April 28, 2021 at 4:51 PM
Watching a trend that could constrain our editorial judgments.
By
William Dunkerley
The US Postmaster General and the
Chairman of the Federal Communications Commission have released a joint
edict of great consequence to editors everywhere. The two federal
agencies are introducing startling new regulations. They are intended to
protect Americans from misinformation. Accordingly, editors will be
provided with formal guidance specifying topics and issues that will be
impermissible for dissemination by mail or over the internet. A "three
strikes you're out" rule will apply to infractions. A violation notice
will be provided to first-time offenders. A second offense will result
in a two-month suspension of access to postal and internet services.
Offense number three will bring about a permanent block on access to
services. The effective date for the new edict is April 1, 2022.
The
foregoing is, of course, not true. It is simply a fictionalization
intended to dramatize a point. What point? It is the beginning of a
movement to regulate content. Carried too far, content regulation can be
of great danger to editors. It can constrain our prerogatives in making
editorial judgments in the interests of our readers.
Historically,
content regulation has been very minimal. Obscenity, indecency, and
illegality have been accepted areas for regulation. But on April 27, the
Senate Judiciary Committee delved deeper into content regulation. It
held a hearing that, according to Politico, focused on
"structural issues in how companies approach content moderation."
"In
the last decade, going through 2020 with the pandemic as a capstone,
there has been a lot of focus on content," said a Facebook executive in
a CNN report. The recent Senate hearing specifically concerned itself
with algorithms used by social media companies. Senator Ben Sasse said,
"I want to dig into the role of algorithms in spreading information and
shaping behavioral health."
That's certainly far afield from
the editorial focus of most EO readers. But even this level of content
regulation would set a precedent. It could readily lead to expansion in
the future.
Whether editorial decisions are made by algorithms or
by people is just a matter of means, not substance. If algorithmic
editorial decisions can be regulated, so can human-based decisions.
Political interest ultimately seems to be directed at the editorial
result, not just the means. Politicians apparently want their particular
issues promoted, and those of their opponents suppressed. The fact that
editorial decision making might be constrained by political exigencies
should be troubling to any editor.
Our legislative bodies should
indeed be concerned about the overarching roles that the social media
companies are playing. Monopolistic practices are clearly ripe for
regulation. That would be a more productive role for regulation.
Meanwhile, lawmakers should be more respectful of the First Amendment
and stay away from content regulation intended to further their
political objectives.
Consider the hypothetical dilemma of an
editor at a publication covering the energy field. What if a political
consensus emerges that the use of any fossil fuel places public health
and the environment at unacceptable risk? Accordingly, regulation will
forbid the publication of any information that does not portray the
production and use of fossil fuel as a danger.
Presently, as an
editor you are free to apply that editorial judgment in your publication
if you want. Perhaps you believe it is a practical solution. But maybe
you don't. Would you want to be forced to implement a mandated choice
contrary to your own judgment? What if the readership of your
publication is heavily weighted toward the interests of the fossil fuel
industry? Where would that leave your publication?
This is a
matter for our professional organizations to take up and defend our
editorial prerogatives. But I don't see them doing it. If you are a
member of an editorial association, I strongly recommend that you demand
its attention to this and other matters that are of global significance
to our profession. If you are not a member, this might be a good time to
join and demand action.
William Dunkerley is principal of
William Dunkerley Publishing Consultants, www.publishinghelp.com.
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