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Five-Year Outlook for the Magazine Industry

Posted on Tuesday, July 30, 2019 at 5:20 PM

In the news: An industry veteran examines where things stand and what magazine publishing might look like five years from now.

In a recent Foliomag.com piece, magazine veteran Cable Neuhaus examines what the industry will look like in five years. Summing up the trajectory, he writes, "Many of my favorite books will be gone, no doubt -- lost to handheld screens or buried in unmarked graves where scores of once-proud titles now molder. It's sad but inevitable, and no use weeping for what's past. It's nature's cycle: eventually, all our loves perish."

So which titles will thrive and which ones will close their doors? It's a crap shoot, says Neuhaus, but he makes some predictions. "Weeklies will largely disappear," he says. "Bi-monthlies, monthlies and even quarterlies clearly make more sense in every way, particularly given production costs.... Independent, high-concept books, with their limited circ and issue-to-issue elasticity of format, will do fine." On the flip side: "General interest, mass-market print books are not exactly doomed, but -- well, yes, most are doomed."

Read the full analysis here.

Also Notable

How Lucrative Is Instagram for Magazine Publishers?

Quite lucrative, reports Kali Hays of Women's Wear Daily. Magazines in multiple categories are seeing significant follower growth this year. According to new MPA figures, magazine follower growth was 6.3 percent in the second quarter, reports Hays. Perhaps most noteworthy, news magazines have seen significant jumps - as high as 23 percent, in the case of The Atlantic -- in Instagram followers. Elsewhere, Facebook and Twitter audiences remained largely static. Read more here.

Mad Magazine Stops Production of New Content

Earlier this month, Mad magazine announced that it would stop producing new issues and will disappear from newsstands in August, reported Rob McLean and Michelle Lou of CNN.com. According to McLean and Lou's source, issues will be available only via comic book stores and subscriptions..... Issues after No. 10 of its current volume will reprint earlier material with new covers. However, the magazine will continue to publish its end-of-year special, books and special collections." Read more here.

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