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Post-Print Publishing Strategy

Posted on Thursday, May 30, 2019 at 12:46 PM

In the news: How some magazines are navigating their post-print landscapes.

In the digital media age, some publishers have made the difficult decision to shutter their print editions. "In the last month alone, ESPN The Magazine, Money, Brides and Beer Advocate announced plans to end their print runs," writes Beth Braverman of Foliomag.com. "And they all intend to continue producing content for their digital platforms."

Pivoting away from print has given new life to some ailing brands, says Braverman. Freeing up resources and dollars previously devoted to print has allowed editors and publishers to invest in newer potential moneymakers such as video content and events. She discusses life after print with executive from several former print magazines, including Self and WWD.

Read more here.

Also Notable

Closing Comment Sections to Non-Subscribers

Comment sections on online articles can be digital cesspools. In an effort to improve the overall quality of its comments, the Wall Street Journal has made a few changes. According to Lucinda Southern of Digiday.com, the publisher has reduced the number of articles that have comment sections at all. And on those articles that allow commenting, only paid subscribers can enter the discussion. The shift in strategy appears to be working: "The publisher has claimed a higher number of subscribers now reading and writing comments, from a broader demographic than previously," reports Southern. Read more here.

Meredith Sells Sports Illustrated

This week, Meredith Corporation sold its Sports Illustrated brand to Authentic Brands Group. The sale price, according to Meredith's press release, was $110 million. According to Scott Gleeson of USAToday.com, "The magazine itself will still be run by Meredith Corporation as part of the new two-year deal in which Meredith will pay Authentic Brands an undisclosed licensing fee to continue operating the editorial production of the print magazine and SI.com." Meredith's press release seems to back this up, announcing that "the print magazine and SI.com will maintain editorial independence and continue to operate under the leadership of Meredith and Editor-in-Chief Chris Stone and Publisher Danny Lee." Read more about the sale here.

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