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New Union Contract for Thrillist Writers

Posted on Monday, October 29, 2018 at 1:36 PM

In the news: Thrillist has just ratified its first union contract with the Writers Guild of America East.

In a unanimous vote, the editors of Thrillist have ratified the magazine's first union contract. Dave McNary of Variety.com outlines the benefits made possible by the contract: "$50,000 minimum starting salary and wage increases of 8.5% in the first year and 2.5% in the second and third year; eight weeks of paid parental leave (at the employee's regular salary) for primary care providers; and four weeks of paid parental leave (at the employee's regular salary) for secondary care providers." The contract ratification comes after a single-day protest in August. Other media brands represented by the Writers Guild of America East include Vox Media, Onion Inc., and Slate. Read more here.

Also Notable

Mobile and Video Magazine Audiences on the Rise

MPA has released a new Magazine Media 360° Brand Audience Report with audience numbers for August 2018. Print, web, and digital magazine audiences are on the decline, while mobile audiences are in the rise. Perhaps most notably, reports Sara Guaglione of MediaPost.com, "Audiences consuming video magazine media grew a whopping 47.9%." Overall, the report shows a robust 1.8 billion magazine media consumers. For more data from the report, click here.

Startup Companies Developing Brands with Print Magazines

Some companies are producing print magazines as a means of promoting their brands. In a recent AdWeek.com piece, Sarah Jerde examines some of the brands experimenting with the print magazine medium. Among those brands is Away, a luggage company that offers a copy of its print magazine, Here, inside its products. Elsewhere, the Dollar Shave Club offers a print magazine with its monthly razor subscriptions. Read more about recent brand magazines here.

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