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Facebook Tries Print Publishing

Posted on Monday, June 25, 2018 at 10:20 PM

In the news: Facebook is trying its hand at print publishing.

Facebook has launched a quarterly print magazine. Grow is geared toward business executives in the UK, but further details are scarce. Piet van Niekerk of FIPP.com writes, "Financing the magazine, the print-run, distribution policy, target audience and future editorial themes seem to be a tightly guarded secret. When approached to shed more light, editor-in-chief Kate Maxwell, former group editorial director at Soho House & Co, said Facebook's 'comms team ... need to approve this (information).' They did not." In addition to the print edition, Facebook is also offering a digital version.

Reviews of the maiden issue, which focuses on niche brands, are mixed. In Van Niekerk's estimation, "While some of the editorial content in Grow is interesting ... some features seem to be insignificant.... Even the cover story lacks form and focus, although the photography is excellent (and looks rather costly)." What's more, Grow shares a name with a popular cannabis horticulture magazine, which is sure to cause brand confusion. Read Van Nieker's full piece here.

Also Notable:

Time's Drone Cover

Last month, Time partnered with Intel to create a "Drone Age" cover display using drones. Marco Margaritoff of TheDrive.com sums up the process in a June 1 article: "Using 958 Intel Shooting Star drones, the tech company orchestrated a synchronized, color-coded, unmanned aerial display resembling the world-famous magazine's masthead in the California sky.... [Intel] deployed this massive fleet of unmanned aerial vehicles above Folsom, California to create an animated 328-foot aerial version of the magazine's cover aesthetic." Read more about the innovative design and see a YouTube video of the launch here.

Daily Audience Growth at New York Media

This year has been good for New York Media in terms of audience group. The publisher -- which owns New York magazine and websites NYMag.com, Vulture, The Cut, Grub Street, Select All, and The Strategist -- has seen a 42 percent jump in median daily readers, according to Max Willens of Digiday.com. Their online content has reached 53 million unique visitors. According to Willens, at least part of this success can be attributed to New York Media's reduced focus on Facebook and its revitalized focus on SEO. Read more here.

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