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National Geographic Redesign

Posted on Saturday, April 28, 2018 at 11:50 PM

In the news: For the first time in nearly 20 years, an iconic magazine revamps its print product to better serve modern readers.

Earlier this month, National Geographic unveiled its newly redesigned print magazine. In addition to design changes that provide "more real estate for visual storytelling" (per Greg Dool of Foliomag.com), the magazine now prints on better paper for a more high-end reading experience.

Perhaps the most radical change is a new front-of-book section. According to Dool, the section is split into three parts: "Proof, short photo essays which the magazine says will highlight 'new, provocative perspectives;' Embark, meant to challenge readers' perspectives on a particular issue ... ; and Explore, adventure-style pieces making heavy use of photography, maps, and other visual elements." But National Geographic isn't completely reinventing itself; despite all the changes to the interior, the iconic cover design will remain. Read more here.

Also Notable

New Paywall at VanityFair.com

As of this week, Vanity Fair has started paywalling its online content. Readers can view three articles per month free, and then a $19.99/year paywall goes up. Two subscription options are available at the same price: digital-only or digital with print edition, reports Lucia Moses of Digiday.com. The paywall, she writes, is similar to the one introduced by Wired.com earlier this year (allowing readers four free articles per month before a $20/year paywall goes up). Read more here.

Plans for News Subscription Service at Apple

Last month, Apple acquired Texture, a digital newsstand. According to an April 17 report by Bloomberg.com's Mark Gurman and Gerry Smith, "Apple Inc. plans to integrate ... Texture into Apple News and debut its own premium subscription offering.... The move is part of a broader push by the iPhone maker to generate more revenue from online content and services." Read more about Apple's plans here.

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