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Magazine Brands Teaming Up with Book Publishers

Posted on Sunday, February 26, 2017 at 12:22 PM

In the news: Magazine brands are reaching out to book publishers to forge cross-brand partnerships.

Earlier this month, New York magazine has inked a book deal with Big Five publisher Simon & Schuster. The deal is for a four-book series about the city, chronicling the magazine's coverage thereof over the years. The first book is due out in November 2017.

Elsewhere, independent publisher Globe Pequot signed a three-year publishing partnership with Outside magazine. The first book is slated for October publication.

About this trend, Sara Guaglione of MediaPost.com writes: "Book publishing helps publishers diversify their business in an era when print advertising revenue is declining." Read more about both book deals here and here.

Also Notable

Consolidation in the Magazine Industry?

Last week, Natalie Walters of TheStreet.com pub discussed a trend toward consolidation in the print magazine industry. With print on the decline, publishers are restructuring, laying off, merging and acquiring, and diversifying their platforms. Walters examines five publishers rumored to be "on the block or attracting interest." Read which ones here.

The Real Journalism

This month, John Palumbo of Foliomag.com discussed some of the present challenges journalists are facing, particularly in an age when native advertising has blurred the line between editorial and advertorial. The three main challenges, per the article's headline: "Fake News, Native Ads, and Alternative Facts." Read more here.

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