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New York Times Magazine Breaks New Ground

Posted on Tuesday, August 30, 2016 at 10:08 PM

In the news: Experimenting with the format of a longstanding brand.

The New York Times tried something new for the August 14 edition of its weekly print magazine. Reports Liz Spayd of the NYT, "It has been completely turned over to a single narrative by Scott Anderson about the forces that unraveled the Arab world since the United States invaded Iraq 13 years ago. It is written by Scott Anderson with photography by Paolo Pellegrin, and clocking in at 40,000 words, it's less like a magazine piece and more like a small book." The online edition, available through the NYT VR (Virtual Reality) app, is enhanced with video content that immerses the reader in the unfolding narrative.

Spayd discusses the groundbreaking edition with editor Jake Silverstein. Read the article and her brief interview with Silverstein here.

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Executives Talk About Industry Changes

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Common Job Application Mistakes

Rachel Gillett of BusinessInsider.com talked to magazine editor Bill Phillips (former vice president and editor-in-chief of Men's Health) last week about common mistakes editors and writers make when applying for positions. Read the article here.

Fashion Magazines Capitalizing on Instagram Stories

More and more magazine brands are diversifying their social media portfolios and exploring Instagram. Now, with the Snapchat-inspired "Stories" feature, users can post photos that eventually disappear. According to Lindsey Ellefson of Mediaite.com, Cosmopolitan, Vogue, Allure, and GQ are all exploring ways to deliver content via Instagram Stories. Read more here and here.

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