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2016 American Magazine Media Conference

Posted on Sunday, February 28, 2016 at 3:53 PM

In the news: Earlier this month, magazine executives gathered to discuss the issues of the day.

Alexandra Steigrad of WWD.com asks some important questions in the opener for a February 5 piece: "What is a magazine today? Is it a brand? Is it one element of a multiplatform media company? Or is it a vestige of a struggling print industry that will soon be replaced by digital and social media content?" Magazine executives set out to examine these issues and more at the American Magazine Media Conference earlier this month.

Among those challenges discussed were reaching Millennial readers, the continued merging of editorial and advertorial with native content, seizing on the meteoric rise of social media app Snapchat, and media consolidation. Read more here.

Also Notable

Turning a Magazine into a TV Show

What do you get when you mix a magazine brand with a TV show? There's no punchline here; The New Yorker has done just that with its new Amazon series, The New Yorker Presents. Scott Meslow of TheWeek.com writes describes it as "series that tries for an almost alchemical purity in its efforts to make a video screen feel like a magazine page. The opening credits are an animated riff on the magazine's famous covers. From there, the series immediately cuts to a 'table of contents,' complete with headlines and bylines. It also includes the time at which each particular segment begins, in case you'd like to skip to a specific story like you'd flip to a page in a magazine." Meslow goes on to discuss how the show is part of an industry-wide reimagining of what a magazine is. Read more here.

Yahoo Shutters Multiple Digital Magazines

Yahoo has announced plans to shutter several of its digital publications. According to a February 17 Techcrunch.com piece by Matthew Lynley, the content verticals were underperforming. The closures signal larger potential changes in store for the tech company, which is rumored to be going up for sale. Read more here.

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