« Creative Nonfiction Is Not All About Make-Believe | Home | The Fog Index »

Paywalls in 2015

Posted on Saturday, May 30, 2015 at 8:31 PM

In the news: Can Time Inc. make the paywall model work?

During the Great Recession, paywalls arose as publishers scrambled to recoup lost revenues after years of giving away online content for free. Today, many publications (most notably the New York Times) still use some form of paywall to drive revenue. In most cases, a reader hits said wall after a certain number of free article views per month.

Now Time Inc. is trying to implement its own paywall structure. Last week, the publisher attached a paywall to Entertainment Weekly and has announced plans to do the same with other brands. Lucia Moses of Digiday.com shares five strategies Time Inc. is using as it jumps into the paywall arena. Read her roundup here.

Also Notable

2015 AP Stylebook Available

This week, the AP Stylebook released its revised and updated 2015 guide. The new edition includes hundreds of new and revised entries, with particularly heavy updates in the sports section. Perhaps most noteworthy is the inclusion of an index for the first time -- a hefty 85-page index, to be precise. Read Poynter.org's round-ups of the major changes here and here.

ASME Announces Cover of the Year

On May 13, ASME announced the winner of its annual print cover award. This year's prize went to the December 8, 2014, issue of The New Yorker. The winning cover featured a broken rendering of the iconic St. Louis arch, symbolizing the tragic events last year in Ferguson, Missouri. Category winners included Harper's Bazaar for fashion and beauty and Bloomberg BusinessWeek for "brainiest." Read the complete list of winners here.

Designing Covers That Sell

Content delivery is changing and production schedules have shortened, but thoughtful magazine cover design still matters. Earlier this month, Folio: examined recent attention grabbers from The Atlantic, a publication with longer lead times on stories. Read the full article here.

Add your comment.

« Creative Nonfiction Is Not All About Make-Believe | Top | The Fog Index »