« The Imagination, the Labor, and You | Home | The Fog Index »

The Truth about iPad Subscriptions

Posted on Saturday, August 31, 2013 at 1:11 PM

In the news: AdAge.com tablet edition numbers from the first half of 2013.

Tablet subscriptions are experiencing rapid growth, but a recent AdAge.com article should be enough to give editors pause before jumping into the tablet game headfirst. Michael Sebastian writes, "Through the first half of 2013, magazines reported 10.2 million subscribers to their digital replica editions ... And one magazine -- Game Informer -- accounts for nearly one-third of those digital editions."

This is great news for Game Informer, but it also means that tablet editions are still planting roots in the overall magazine universe. It means that, while there are millions of people reading magazines on the iPad, those readers account for only a small piece of the readership pie (3.3 percent of total circulation, according to the Alliance for Audited Media). Read more here.

Also Notable

Amazon and Condé Nast Join Forces

In related news, Condé Nast and Amazon have just teamed up to create a digital subscription renewal service. The service will allow smartphone users to manage their subscriptions online instead of through snail mail. Read more about the new service here.

Native Advertising for Washington Post

Native advertising content remains a controversial revenue stream for magazines. AdAge.com recently reported on the Washington Post's plans to incorporate more native ads. According to the article, the ads will either resemble editorial content or be placed among the editorial features. Read more here.

Bundling Multiplatform Subscriptions

More and more magazines are bundling print and digital editions to bulk up their subscription offerings. What's the best the approach? Meg Estevez of Foliomag.com discusses some of the pros and cons of bundling content in a recent article. Read her analysis here.

Add your comment.

« The Imagination, the Labor, and You | Top | The Fog Index »