« Ten Tips to Write Better | Home | The New AP Stylebook »

Wired Redesign and Restructuring

Posted on Thursday, May 30, 2013 at 9:19 AM

In the news: Wired has undergone extensive changes to meet current reader preferences.

Wired has just undergone massive design and editorial changes. The magazine has just rolled out its new design in the June issue. Gone are the design bells and whistles of yore; in their place is a much simpler design. The design reflects a hope that, over time, readers will see Wired as not just a tech magazine, but also a lifestyle magazine.

In addition to the redesign, the magazine has also undergone editorial restructuring. Mashable reports that the masthead has merged Wired and Wired.com staffers. "It's all one operation now, and the floor plan of the San Francisco office has been rearranged to reflect it, so I'm told: The guys who write about gadgets for the magazine are now sitting next to the guys who write about gadgets for the website, and so on," writes Lauren Indvik in a May 21 Mashable.com article. Read the entire article here.

Also Notable

More Magazine Readers?

Despite stagnant circulation and newsstand numbers in 2012, magazine readership is on the rise. According to GfK MRI, total readership is up and digital readership has nearly doubled. Food magazines continued to grow, while fashion and men's magazines saw marked readership drops. Read more of the numbers here.

Huffington Magazine on Multiple Platforms

Big changes are afoot for Huffington magazine. The iPad-only publication has hired a new editor, and the magazine will adopt a more lifestyle-oriented editorial focus. Later this summer, the magazine will start publishing across multiple platforms, including mobile. Read more about the planned changes here.

More on iPad Publishing

While the iPad-only model hasn't worked for Huffington, others are still optimistic about its potential. Benjamin Bajarin, director of consumer technology practice at Creative Strategies, believes we are entering "the next evolutionary ... step in publishing" thanks to the iPad. In a recent TabTimes.com article, he discusses magazine consumption on tablets, citing interactivity and media enhancements as major advantages. He sees a future where more and more publishers create "highly curated -- and edited -- platforms for quality long form content." Read Bajarin's complete article here.

Add your comment.

« Ten Tips to Write Better | Top | The New AP Stylebook »