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Women's Magazine Content and YouTube

Posted on Sunday, April 29, 2012 at 10:07 PM

In the news: Video magazine content is making a splash on YouTube.

A recent Mashable.com article asks a compelling question in its headline: "Could YouTube Replace Women's Magazines?" The article discusses the possibility that, in the future, women's magazine content will be geared less toward traditional articles and more toward video and social media content. Recently, YouTube budgeted $10 million for a YouTube channel for Hearst's most popular women's magazines, including Cosmopolitan and Marie Claire. Video content includes series geared toward plus-size women, health and beauty tutorials, and real-life makeovers.

Reader reception has been generally positive; however, some users take issue with the all-at-once release of video content for the month. This, they complain, clutters up their YouTube subscription feeds.

Read more about Hearst's video channels here.

Also notable

Forbes.com and Audience

Forbes.com has spent much of the past year revamping its editorial management structure and workflow in response to new technology and reader demands. Their current crop of writers, or "content creators," numbers 1,000. These creators create their own headlines and monitor their own content with minimal oversight, a concept that chief product officer Lewis DVorkin calls the "New Newsroom." "Editorial excellence," he writes, "remains at the core of what Forbes is all about." Read more here.

Pay-Per-View Magazine Content

More and more publishers are adopting view incentives for writers and editors. Under this performance-based compensation model, writers and editors are rewarded for popular articles based on metrics such as page views. Read more about this compensation model here.

iPad Magazine Revenues

Magazine and newspaper content appears to be doing well on the iPad. According to research analytics firm Distimo, iPad magazine and newspaper editions are taking in $70,000 per day. Cnet.com reports that "revenue from [magazine and newspaper] apps comes largely at the hand of in-app purchasing." In other words, readers are willing and ready to pay for editorial content on tablet devices. Read more about iPad content here.

Editorial Content and the Webby Awards

Magazines are featured in dozens of categories in this year's Webby Awards. Up for "Best Writing (Editorial)" this year are The New Yorker, The Daily Beast, and The Atlantic. The New Yorker, Vanity Fair, WIRED, National Geographic, and The Atlantic are vying in the best magazine of the year category. Read more here.

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