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Election Year Publication Content

Posted on Tuesday, March 27, 2012 at 2:05 PM

In the news: How the 2012 election could be a game changer for newspapers and magazines.

Publications like the New York Times are hoping to remain popular, go-to sources of information during the 2012 elections. In order to attract customers and advertisers alike, some prominent publication brands are beefing up their election coverage with live and prerecorded video. Earlier this month, the New York Times and Politico.com offered video Super Tuesday coverage.

When asked about the Times' video strategy, assistant managing editor Gerald Marzorati emphasized the importance of reaching consumers across multiple platforms. The newspaper has plans for more live and prerecorded video content in the future, which could spark an industry-wide trend. Read more here.

Also notable

Variety for Sale

Last week, Reed Business Information (RBI) announced that it would be putting Variety magazine up for sale. The publishing giant's CEO cited the company's shift away from print magazine publishing and toward data services in its statement regarding the sale. Read more here.

MPA Digital: Swipe Conference

Last week, publishing professionals gathered for the MPA Digital: Swipe digital conference, an industry event that focuses on digital publishing strategy. Of particular interest this year was tablet magazine publishing. Digital magazine content producers have the opportunity to engage their readers on new levels and offer them a more customized experience than ever before. Read more about the conference here.

The Publishing Business Conference and Expo

Also last week was the annual Publishing Business Conference and Expo in New York City, where publishing professionals gathered to discuss, among other topics, changing reader trends and preferences, and digital publishing strategy. Among the keynote speakers were Josh Tyrangiel, editor of Bloomberg Businessweek, who discussed the importance of catching a potential reader's attention at a glance in an age of short reader attention spans. Read more about the conference here.

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