January 1999

Revving Up Readership
By Ann Wylie
Three ways to overcome information overload.

Put More Flair into Your Trade Magazine
By John Johanek
Should your non-consumer publication be more flamboyant?

Freelancer Forum
By Beth Anne Cooke
See what freelance writers have to say about you!

An Alphabet for Writers, Part II
By Peter P. Jacobi
Getting right down to the XYZ of it.

February 1999

Organizing the Complex Story
By Steve Buttry
11 tips for writing about difficult subject matter.

The Sentence Length Debate
By Peter P. Jacobi
When to put the breaks on long sentences.

New Books:
The Style Meister
Revving Up Readership

Article Rights: Both Sides of the Coin
By Beth Anne Cooke
What you should consider about freelancers and publication rights.

A Reader's Question: When's the Real Deadline?

March 1999

A Powerful 1-2 Combination
By Peter P. Jacobi
Using strong nouns and verbs to deliver an emotional punch.

Special Sections
By John Johanek
The time may never be better to offer advertisers another reason to be in your magazine.

Contract Wording: A Sensitive Issue
By Beth Anne Cooke
Which parts of your contract are some freelancers unhappy about?

Future Page Counts
By William Dunkerley
How many editorial pages will you have to produce for upcoming issues? A look at industry trends and ways to influence what's in store for you.

April 1999

Staying Ahead of the Game
By Allan Halcrow
What one editorial staff does to succeed in a competitive market.

How to Serve the Reader
By Peter P. Jacobi
Some key words to steer you in the right direction.

Working With the Non-Freelancer
By Beth Anne Cooke
Editors share their strategies for working with contributors who aren't professional writers.

A Reader's Question: What Goes Where in an Issue?

May 1999

Simplifying Your Design
By John Johanek
Design that's hard to read takes longer to read. Is the design of your magazine turning readers away?

Perks Aren't So Perky
By Beth Anne Cooke
Editors reveal that occupational perks are few and far between.

The Standard
By Peter P. Jacobi
Over the years The New York Times has defined good writing for a nation of editors, writers, and readers.

New Book:
Jump Start Your Book Sales

A Reader's Question: Internet Trademark Piracy?

June 1999

5 Great Ideas for Staying in Touch with Readers
By Danita Allen
Ways for gathering informal data and developing your own intuition about what readers are thinking.

The Hunt for Good Ideas
By Peter P. Jacobi
How to identify new ideas and recycle old ones.

New Book:
Nitty-Gritty Grammar: A Not-So-Serious Guide to Clear Communication

Artistic Vision: Editors and the Art Department
By Beth Anne Cooke
Editors talk about their relationships with art departments and directors.

July 1999

Bleed Versus Nonbleed Covers
By John Johanek
How you choose to present your cover image should be based on logic.

Articles with Viruses
By Matt Straznitskas
Watch out when you get that next article submission via e-mail. There may be a hidden bug!

How Much Do You Pay?
By Beth Anne Cooke
Editors give us the lowdown on how much they pay their freelancers.

The National Magazine Awards
By Peter P. Jacobi
Finalists provide examples of first rate journalism.

August 1999

Secrets to a Successful Interview
By Steve Buttry
It takes more than good questions to assure a good interview.

Comparing Notes on Freelancer Payments
By Beth Anne Cooke
Find out how other editors tackle the tricky business of paying freelancers.

Tidbits and Nuggets with Insights and Valuable Advice
By Peter P. Jacobi
About a book and about a couple of mini-lessons with maxi effect.

New Book:
Real World Newsletters to Meet Your Unreal Demands

A Reader's Question: Is there a cure for the dull technical article?

September 1999

Design For Your Market
By John Johanek
Before designing anything, be sure you understand your audience.

Reader Feedback via the Web
By Jody Dodson
The dos and don'ts of online surveys.

The Written Journey
By Peter P. Jacobi
Convincing the reader to travel into the unknown.

Spell-Choice
By Beth Anne Cooke
When reference guides and spellcheck prove inconclusive, it's all up to us.

New Book:
Starting and Running a Successful Newsletter or Magazine

October 1999

Appreciate Your Editorial Staff!
By Eleta Jones
How to motivate employees in today's stress-filled editorial office.

Great Writers on Writing
By Peter P. Jacobi
What tha masters have to say about writing well.

A Look at Magazine Websites
By Beth Anne Cooke
Find out what magazines are putting on their sites and why.

Copyright Update -- Part I
By Lawrence Savell
Catch up on new copyright developments that impact you.

November 1999

Five Redesign FAQs
By John Johanek
Answers to frequently asked questions from magazines contemplating a redesign.

Webster's Can Be Beat!
By Peter P. Jacobi
Step beyond a dictinary definition and create insightful meaning for your readers.

Do You Need a Style Change?
By Cheryl Simkins
When was the last time you revanped your in-house style sheet--that is, if you really have one!

Copyright Update -- Part II
By Lawrence Savell
How the latest in copyright litigatin concerns you.

December 1999

Advice for Expository Writing
By Peter P. Jacobi
From example to analogy, the benefits of expository writing methods.

Ergonomics for Editorial Offices
By Charlie Kopin
Three steps for creating an "ergonomic neutral zone" in your editorial work space.

Copyright Update -- Part III
By Lawrence Savell
Final installment on copyright developments of concern to editors.

A Reader's Question: How can I evaluate an editorial project?