January 1998

In The Mood
By John Johanek
Put the right flair in your layout and express yourself.

Creating a Writer-Reader Connection
By Peter P. Jacobi
The editor is the main link for bringing together the writer and the reader in the pages of a publication.

Taking On 1998
By Patricia Donohue
A look at editors' expectations and plans for the New Year.

Readers' Questions:
Why Aren't Readers Responding?
How to Spend More Money?

February 1998

The Art of Writing
By Peter P. Jacobi
Moving beyond the rules of language.

Is Computer-to-Plate Really Worth It?
By Barry M. Rickert
Here's a point of view to consider as you weigh the benefits.

Grammar Rules
By Patricia Donohue
Punctuating for consistency.

Strategic Planning for Editors
By William Dunkerley
What is it -- and how can it help?

March 1998

Let's Do Launch
By John Johanek
Start-up strategies require more than a great idea and solid design.

Digital Photography
By Greg Bassinger
A technical report on what's now available -- and what to look for in the future.

Jump Start: Backboard

A Reader's Question: Giving Advertisers a Peek?

The Mark of Good Writing
By Peter Jacobi
Excerpts from a magazine that makes the "journey" -- in terms of language and approach and energetic involvement -- worth taking.

New Book:
The Concise Handbook for Writers

April 1998

Editorial Conferences and Plans
By William Dunkerley
Take care to review your planning process and evaluate how you conduct editorial conferences.

Conquering Worlds with Words
By Peter P. Jacobi
Ten words for the writer to heed.

Jump Start: JMNR -- for Military Nurses

Legal Update for Editors, Part I
By Lawrence Savell
A review of the latest developments.

New Book:
Manual for Writers and Editors

May 1998

Initial Impressions
By John Johanek
Initial caps that target the beginning of your stories shouldn't be overlooked for their graphic importance.

Today's Best Feature Writing
By Peter P. Jacobi
Carefully choosing quotes and details that explain or enhance complex human subjects.

Basic Drop Cap Styles

The Making of a Top Editor
By Michelle Kocay
Editors Share ways to sharpen skills and to train staffs to do the same.

Software Review:
Monologue97

June 1998

Redesign: The Good, The Bad, and The Ugly
By Michelle Kocay
Editors share their redesign experiences, processes, and suggestions.

An Adventure of Metaphysical Dimensions
By Peter P. Jacobi
Michael Paterniti's prize winning article combines the tools of a novelist with a foundation of facts.

Redesign Overview

Jump Start:
Ghost Town Quarterly

July 1998

The Right Connections
By John Johanek
Take a closer look at how some magazines are working out ways to link their publications to their websites.

Reporting-Thinking-Writing
By Peter P. Jacobi
See how writing improves when the author becomes immersed in a story.

A Reader's Question: Why Do I Always Get Excuses?

Legal Update for Editors, Part II
By Lawrence Savell
A continuing review of legal developments significant to magazine editors.

August 1998

Getting Your Readers Involved -- Why and How
By Danita Allen
Discover all the benefits that will accrue from having "involved readers."

Redesign Disaster
By Stephen Doherty as told to Michelle Kocay
Want to avoid a redesign from Hell? Learn from one editor's experiences.

Software Review:
Survey Select

New Website:
Publishing-Help-Dot-Com

September 1998

Schedules
By John Johanek
Many magazines have a problem living with them, but none can exist without them.


Words that Open One's Eyes
By Peter P. Jacobi
Don't shortchange your readers -- give them a fresh perspective!

10 More Ways to Get Your Readers Involved
By Danita Allen
Try these surefire techniques for establishing a closer relationship with your readers.

New Book:
The Magazine: Everything You Need to Know to Make It in the Magazine Business

October 1998

What's in a Lead?
By Peter P. Jacobi
There's more then one way to develop an exciting lead.

When the Media Spotlight is on You
By Darlene Doroit Skeels
Preparation is the key to success in news media interviews.

Efficient Editing
By Beth Anne Cooke
Editors share their procedures for handling and evaluating manuscripts.

A Reader's Question: Are Hackers Out to Get You?

November 1998

Departments and Columns: What's the Difference?
By John Johanek
What you need to know to design columns and departments that match the rest of your magazine but have an identity of their own.

Considering the Essay
By Peter P. Jacobi
Essays add spice to your publication and offer readers a compelling change of pace.

Picking Up Freelancers on the Information Superhighway
By Beth Anne Cooke
How to use the Internet to find and attract quality freelancers.

Making a Statement with Your Redesign Unveiling
Editor and Publisher magazine didn't miss a trick in making the launch of its redesign a grand event!

December 1998

The Dirt on Freelancers
By Beth Anne Cooke
Editors' most common complaints about freelancers, and how they deal with them.

Online Magazine Forums
By Barbara Spear
Should you start an online forum? Here are the pros, the cons, and the options.

Copyright Duration Extended
By Ellen M. Kozak
And the beat goes on with the passage of a law extending copyright durations.

An Alphabet for Writers, Part I
By Peter P. Jacobi
The A-Z list of guidelines for better writing at your publication.