January 1997

Words to Paint a Thousand Pictures
By Peter P. Jacobi
The mission of magazine journalism.

Managing Change
By William Dunkerley
Getting from here to there, even if the exact destination is uncertain.

Sponsor a Contest!
By Patricia Donohue
Generate good editorial, produce PR opportunities, and even stimulate revenues.

Recommended Reading/Viewing
By John Johanek
Can a design consultant actually read a magazine while finding design happiness?

February 1997

Creating Synergy Between Print and New Media
By Patricia Donohue
See how they're doing it at http://www.homearts.com.

Going Metric
By Stan I. Jakuba
Incorporating the metric system into your publication's style means more than just meters and liters.

How to Conduct Successful Interviews
By Peter P. Jacobi
Thirteen rules to remember and practice.

A Reader's Question: Editorial Responsibilities

March 1997

Typography Takes a Turn
By John Johanek
Typography in design has become an art form once again.

Words that Grow Specs into Spectacles
By Peter P. Jacobi
Use words skillfully to really put your article on the map!

How to Get the Most from a Trade Show
By Patricia Donohue
Tips from an editor who's covered 'em all.

The Importance of Being Accurate
By Heather Gaynor
One editor's opinion about accuracy and ethics.

A Reader's Question: Are Attractive Layouts Really Necessary?

April 1997

Manuscript Rejection Letters
By Patricia Donohue
Editors share their pet letters -- and the circumstances that led to the development of "the letter authors dread most."

Power Writing for the Web
By Debra A. Jason
Use the AIDA rule: Attention, Interest, Desire, Action.

Winning Compositions
By Peter P. Jacobi
Information, Involvement, Intervention: essentials for composing the exceptional feature article.

Copyright and the Internet
By Lawrence Savell
The online world: new opportunities for infringement?

May 1997

Is it Time to Redesign?
By John Johanek
Five questions to ask about your magazine that can give you the answer.

Does Your Web Site Rate?
By Laurie Berger
How well is your site serving existing readers or attracting the attention of new prospects?

The Power of an Article Lies in the Writing
By Peter P. Jacobi
Elements for creating articles that impact.

A Reader's Perspective: Heavy Reliance on Tape Recorders Unwise

June 1997

The Digital Revolution
By Howard Fenton
Changing the editor's role and responsibility.

Enthrall Your Readers
By Peter P. Jacobi
How to turn humdrum subject matter into engrossing text.

Recent Libel Law Developments -- Part I
By Lawrence Savell
How do they impact editorial policy at your magazine?

Sponsor a Win an Editor Contest
By Patricia Donohue
Win over reader loyalty to your magazine almost instantaneously.

July 1997

Creating Effective Coverlines
By John Johanek
There's a reason why some coverlines work harder and better than others.

A Way With Words
By Peter P. Jacobi
Developing an appreciation of the verbal tools at our command.

“Versioning” Your Book
By Patricia Donohue
A way to satisfy every reader?

Recent Libel Law Developments -- Part II
By Lawrence Savell
Understanding the dynamics between "public figures" and the media when determining actual malice.

August 1997

Defining Editorial Roles
By Patricia Donohue
Editors give a behind-the-scenes look at the editorial organization of their magazines.

New Editorial Technology
By William Dunkerley
Moving beyond word processing and desktop publishing.

Keep Readers' Heads in the Clouds
By Peter P. Jacobi
Elements for creating the unexpected.

Recent Libel Law Developments -- Part III
By Lawrence Savell
Have you heard about the latest large judgments against publishers?

September 1997

The Positive Side of Negative Space
By John Johanek
If you don't control negative space it will control your design.

Reader Wants
By Peter P. Jacobi
Twelve effective ways to satisfy your audience.

First U.S. Court Decision on Electronic Rights: What Next?
Publishers' first-round win is no knockout, say both sides.

A Reader's Question: Does "Opinion" Really Belong in a Magazine?

October 1997

Capturing Voice
By Peter P. Jacobi
Techniques for getting to the heart of the word's substance.

Editorial Salaries — Part I
By William Dunkerley
How much should you be paying the editors that work for you? Indeed, how much should you be making, yourself?

Streamlining Manuscript Review
By Lee Reeder
Put today's electronic communication technology to use as a fantastic editorial management tool.

Managing Your Editorial Staff
By Patricia Donohue
Tips from an editor who's met the challenges of managing her editorial department head-on.

November 1997

The Business of Editorial — Part I
By Patricia Donohue
See how one publisher's volume-driven strategy for growth is redefining the role of editors in publishing today.

Editorial Salaries — Part II
By William Dunkerley
The nuts and bolts of an editorial compensation plan.

Entry Points
By John Johanek
Invite your readers into your magazine just as you'd invite them into your home.

Viva Las Vegas
By Peter P. Jacobi
Priceless nuggets of information can be found in even the most mundane subject matter -- if writers dig deeply to find them. Once unearthed, these creative stimuli can engender true writing inspiration.

December 1997

Great Expectations in Writing
By Peter P. Jacobi
Anticipating the best of magazine journalism.

Touch My Article and I'll Break Your Arm!
By D. Trevor Michaels
How to avert violence in the editorial office.

The Business of Editorial -- Part II
By Patricia Donohue
Insights into the future of magazine publishing.

Getting Noticed on the Web
By William Dunkerley
How search engines can lead readers to your site.