January 2001

It's the Readability, Stupid
By John Johanek
No matter how cool the layout or how creative the artwork, if the words can't be read, the design fails.

Color Reproduction Essentials, Part I
By Alex Brown
How can you get your color halftones to appear the way you want them? What's the best way to specify corrections? This two part series will help you. First, the basics...

What Writers of Children's Books Can Teach Us
By Peter P. Jacobi
Their readers may be demographically different from yours -- and their material may be mostly fiction -- but there are valuable lessons to be learned from these writers.

Pressure from the Advertising Department
By Denise Gable
How do editors deal with the various pressures that their advertising department puts on them?

New Book: How to Write It: A Complete Guide to Everything You'll Ever Write and Color For Impact

February/March 2001

Advice for the Writer
By Peter P. Jacobi
Leave out the jargon, cliches, and irrelevant information!

Color Reproduction Essentials, Part II
By Alex Brown
What tools do you need for communicating color? What's the best way to specify corrections? Here is the second part in the two part series designed to help you answer these questions.

Consistency
By John Johanek
Use it to set your magazine apart from all the others.

Writing Editorials
By Denise Gable
How other editors go about writing their editorials.

Understandable Yet Poetic Writing
By Peter P. Jacobi
How can you help your reader to both understand and be intrigued? The answer is by finding the balance between clear, lucid, and simple writing while striving for elements of the poetic.

The Secret for Increasing Editorial Productivity at Your Publication
By William Dunkerley
How to get the most out of your staff.

April 2001

The Magazine Article: How To Think It, Plan It, Write It
By Peter P. Jacobi
Sound advice from the person who wrote the book on the subject.

Building Reader Loyalty Through Emotion
By Scott Robinette
Borrow some tips from marketers for establishing an affective relationship with your readers.

Digital Ad Training for Editors
By Frank C. Scott
It'll improve workflow with less cost -- and it's not as difficult as you may think!

Trade Show Coverage
By Denise Gable
How do magazine editors cover their industry trade shows?

May 2001

Tracking and Communicating Style Decisions
By Lana R. Castle
How to create a simple, custom style guide.

Designing Around Ads
By John Johanek
The dos and don'ts of working around those annoying (but necessary) advertising obstacles.

The Art of Brevity
By Peter P. Jacobi
Conciseness and completeness -- a winning combination.

Advertising and Editorial Layout
By Denise Gable
Do they go hand in hand?

June 2001

How to Get Editors and Designers Mad at You
By Jan V. White
Tell them that their way of thinking and working is all wrong.

A Broad Publishing Plan
By Marshall D. Siegel
Beat your competitors -- write a publishing plan!

Lessons from Authors
By Peter P. Jacobi
Words from fellow writers to rejuvenate and inspire you.

What Do You Want to Know?
By Denise Gable
Questions to editors from editors.

Note: Due to a renumbering of issues, there are no numbers dated between June 2001 and November 2002.